A Note from Jill:

Hi guys! I want to tell you a little about us so you know exactly who you're choosing to buy from!

I'm Jill and I grew up in Hobbs, NM, which is about 80 miles form the Midland/Odessa, TX area. My family has deep roots in Lea County, NM. I grew up on a cattle ranch outside of Hobbs, NM. I loved riding horses, but I also loved playing dress-up and playing in my mom's old makeup. My love for fashion ran deep as I'd ride my pony in a gypsy skirt and a homemade "hat" on my head. I loved the feeling of dressing for yourself then... and I still love it now.

When I graduated Hobbs High School, I set off on an adventure and went to college in Nashville, TN.  The style there definitely inspired me as well.  I love casual, but cute clothing.  I love layering. I love jewelry. I love makeup. I love all things fashion. Nashville was a fun time in my life. 

A few years later, and few jobs later, and I moved back to Hobbs, NM, for a little while until I felt a pulling on my heart to move again. 

The next few years were pivotal for me. In 2012, I got married to my husband, Jimmy, in Stephenville, TX, and that's where we made our home. We LOVE the laid back culture in Stephenville.  It is definitely an agricultural town, but still has some Fort Worth, TX,  city flare too. We're only 80 miles from Fort Worth, so it's no big deal to run to the city when we need a few more food options. (Every small town girl will understand that!) 

Fast forward a few more years later and here comes Southern Honey! It started out as just a single storefront in Stephenville, Tx. With the help of AMAZING employees and friends.. and a very supportive family and patient husband, it's grown to have storefronts in both Stephenville, Tx, and Hobbs, NM... both near and dear to my heart! We recently expanded our online to a warehouse in Stephenville and it's been a wild ride for us all! We are excited to grow because it means you love our clothing--- and that's the goal for us! 

In 2017, we had our daughter, Georgia Grace, and she has also been a huge inspiration for my style! I now understand the importance of having clothing for young adults, new moms, and my mom! We hope you'll find our clothing extremely versatile. We understand this ever-changing life and how your clothing needs are constantly changing as well! 

We don’t want women to think they have to fit into one specific category.  We understand how many roles women have to play and all the hats we as women have to wear and we want to provide y’all with clothing for whatever you might be doing on any given day--- whether it involves dressing up or down!!  

We want you to feel comfortable and beautiful in the clothes you're wearing... without spending an arm and a leg! 

 A big part of our lives revolves around our Faith in Jesus.  We built this company to serve Him.  We fall short daily, but if we can use this company as a testimony where we can glorify Him, then we consider that a success, no matter how many or how few items we sell. We ask that our customers please pray for us and with us and always hope we follow God's perfect plan for this little store.  

Please give us a chance to not only earn your trust, but become actual friends!  The clothing is super fun, but the best part about this business are the relationships we build!


If you're ever in the Stephenville, TX, or Hobbs, NM, areas, please stop in and see us! We aren't that far from Fort Worth or Midland, TX!

Stephenville Store Address: 1355 West South Loop, Stephenville, Tx, 76401

Hobbs, NM, Store Address: 3601 North Grimes, Hobbs, NM, 88240



Stephenville, TX, Store- (254) 918-5508

Hobbs, NM, Store- (575) 964-2961

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